Building the Modern Personal-Safety and Body Care Brand.

Vela is entering an established category with a different proposition: combine proven consumer needs with thoughtful design, strong brand positioning and an expandable product platform.

Vela Model.

DTC First

Own the customer relationship and brand experience.

Premium Positioning

Designed around strong direct-to-consumer margins.

Repeat Revenue

Replacement units, accessories and future products expand lifetime value.

Multiple Channels

DTC, gifting, campus, hospitality, B2B and retail.

A Large, Growing Market That Has Never Been Branded.

The global self-defense product market is projected to grow from $3.0B in 2024 to $4.4B by 2030, representing approximately 47% growth and signaling increasing demand for accessible, everyday personal safety solutions.

From One Product to Many Revenue Lines.

  • DTC

  • BUNDLES

  • ACCESSORIES

  • RETAIL

  • FUTURE PRODUCT

The Road Ahead.

Develop → Validate → Launch → Grow → Expand

Carry Confidence. Carry Vela.

Carry Confidence. Carry Vela.

Vela Is Raising Its Pre-Seed Round.

Join us in building the next generation of women’s everyday safety and care.

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